DesignCreatology Market Research Services

Services

Market Research is essential to staying competitive in your Industry
Did you know that 75 percent of new products eventually fail to attract enough buyers to remain viable? A major reason is the seller's failure to understand market needs.

Don't let it happen to you!

DesignCreatology conducts market research to gauge the performance of existing products, to guide the development of promotional campaigns, and to analyze sales of competitor's products. All of these activities enable our market research consultants to fine-tune your marketing strategies and reach customers more effectively and efficiently.

Market Research Benefits

Effective market research data and competitor analysis provides answers and:

Defines the need for your service or product
Detailed target market demographics
Determines a product's likelihood to sell

Primary Market Research

DesignCreatology's primary market research services fall into three main categories:

Observation - gaining information by monitoring people's behavior in relevant situations. Actions often speak louder than words.
Experimentation - testing consumers' and buyers' reactions in a relaxed environment, which is guided by an expert.
Questionnaire - a non-experimental study for gathering information on the activity being examined.

To quantify the needs and concerns of your target market, DesignCreatology can facilitate focus groups, usability testing and surveys.

Focus Groups

How can you benefit from focus groups study?

Focus group studies allow you to acquire a great deal of information that can help you:

Improve the planning and design of new programs/products/services
Provide the means of evaluating existing programs/products/services/ideas
Produce insights for developing strategies a focus group moderator

As the facilitators of your focus group we will:

Identify the focus group objectives
Contact Potential Members
Develop Questions
Plan and facilitate the actual Focus Group Session
Compile information gathered during the session

Surveys

Conducting a survey is a tool that can help businesses make better decisions, and adjust their marketing strategies. The better a company knows the market they serve, the better they are able to serve it.

Types of Surveys

Customer profiling
Customer satisfaction
Product evaluation
Customer loyalty

DesignCreatology is able to conduct mail and online surveys for you or your company. Surveys can be both qualitative and quantitative depending on the number of customers surveyed and the nature of the survey. This market research can help you identify not only the customer satisfaction level with your services and products, but also what can be done to attract and retain customers.

Understand your competitive marketplace and differentiate your brand with DesignCreatology's primary and secondary market research services.